One in six (17%) of people over the age of 16 had a common mental health problem. Living in a big city can affect people’s mental health. Young people can especially be affected by anxiety, stress and gloom, therefore it may lead to depression.
Exercise helps your body to produce serotonins and endorphins. Research shows that lack of serotonin can cause depression. Run For Your Life campaign promotes the fact that just 60 minutes of physical activity per week can positively affect your mental health. As a part of this awareness campaign Adidas has designed a shoe box imitating a box of antidepressants also containing a leaflet inside which informs about the dosage of this „medicine”.
SHOE BOX CONCEPT
"MEDICAL" LEAFLET FOR THE SHOE BOX
WEBSITE - RUN FOR YOUR LIFE RUN