PROBLEM:
The world is accusing The British Museum of stealing
artifacts and claming them as their own.
INSIGHT:
Stolen or not, it wasn't us. It was our ancestors,
your ancestors, so in the end- it was all of us.
Therefore, it belongs to all the people, no The British Museum.
SOLUTION:
To make every visitor feel like a thief, which we all are,
because art belongs to the public.
The world is accusing The British Museum of stealing
artifacts and claming them as their own.
INSIGHT:
Stolen or not, it wasn't us. It was our ancestors,
your ancestors, so in the end- it was all of us.
Therefore, it belongs to all the people, no The British Museum.
SOLUTION:
To make every visitor feel like a thief, which we all are,
because art belongs to the public.
