PROBLEM:
Almost a quarter of Britons say they never use sun cream,
even while on a hot holiday.
INSIGHT:
Hot days are really rare in England and people try to
spend as much time in the sun as possible.
SOLUTION:
Make people realise that a severe red tan is a signature
look for British people on holiday.
That's how they get recognised all over the world.
Almost a quarter of Britons say they never use sun cream,
even while on a hot holiday.
INSIGHT:
Hot days are really rare in England and people try to
spend as much time in the sun as possible.
SOLUTION:
Make people realise that a severe red tan is a signature
look for British people on holiday.
That's how they get recognised all over the world.
